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NOMOON STUDIO

NOMOON STUDIO

Global Creative Studio for Travel Brands

5 Key Instagram Interactions You Should Know

September 23, 2021 · In: Marketing

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That Instagram algorithm. We are always trying to figure it out. According to Adam Mosseri, Head of Instagram, revealed the most important factors that the Instagram algorithm takes into account:

  • Information about the post: Is it a photo or a video? What subject is it about? Does it have a lot of likes?
  • Information about the poster: Are they a friend? Do they post often?
  • Your activity: Do you often watch videos? What content do you engage with?
  • Your interaction history: Do you like or comment frequently on the poster’s posts?

Based on this information, the algorithm calculates how likely someone is to interact with a post, known as a score of interest, which determines the order in which posts are displayed in someone’s feed. This gets us to our next point: the 5 key Instagram interactions.

These key interactions, or “proxies,” as Mosseri refers to them, are taken into account by the algorithm when determining the following feed ranking:

  1. Time: Are you going to spend time on the post?
  2. Likes: How likely are you to like the post?
  3. Comment: How likely are you to comment on the post?
  4. Save: How likely are you to save or bookmark the post?
  5. Tap on Profile: How likely are you to tap on the profile after seeing the post?

If the algorithm calculates that someone is unlikely to carry out any of these interactions on a post, it will not be prioritized in their feed.

And there you have it, the top 5 interactions you should know to improve your Instagram game. For business owners, knowing this, you should strategize a plan to engage with your customers in creative ways so they can spend more time, like, comment, save, and open your profile. Good content, story-telling captions, and responding to comments (or just heart their comment) are key factors to building a genuine relationship with your followers to win the algorithm, and keep them coming back for more!

Are you interested in creating an effective digital marketing strategy? Contact us for a free 30-minute consultation and let us take your brand to the next level.

About the Author

Betty nguyen, FOUNDER OF NOMOON TRAVEL

Betty is Nomoon Studio’s Editor. A go-to travel expert in brand growth strategy and content marketing, she has launched her own travel brands in both Los Angeles and Tulum. Next up? Puglia!

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By: Betty · In: Marketing · Tagged: digital marketing, Instagram, marketing

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