5 Key Instagram Interactions You Should Know

That Instagram algorithm. We are always trying to figure it out. According to Adam Mosseri, Head of Instagram, revealed the most important factors that the Instagram algorithm takes into account:

• Information about the post: Is it a photo or a video? What subject is it about? Does it have a lot of likes?
• Information about the poster: Are they a friend? Do they post often?
• Your activity: Do you often watch videos? What content do you engage with?
• Your interaction history: Do you like or comment frequently on the poster’s posts?

Based on this information, the algorithm calculates how likely someone is to interact with a post, known as a score of interest, which determines the order in which posts are displayed in someone’s feed. This gets us to our next point: the 5 key Instagram interactions.

These key interactions, or “proxies,” as Mosseri refers to them, are taken into account by the algorithm when determining the following feed ranking:

1. Time: Are you going to spend time on the post?
2. Likes: How likely are you to like the post?
3. Comment: How likely are you to comment on the post?
4. Save: How likely are you to save or bookmark the post?
5. Tap on Profile: How likely are you to tap on the profile after seeing the post?

If the algorithm calculates that someone is unlikely to carry out any of these interactions on a post, it will not be prioritized in their feed.

And there you have it, the top 5 interactions you should know to improve your Instagram game. For business owners, knowing this, you should strategize a plan to engage with your customers in creative ways so they can spend more time, like, comment, save, and open your profile. Good content, story-telling captions, and responding to comments (or just heart their comment) are key factors to building a genuine relationship with your followers to win the algorithm, and keep them coming back for more!

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